By Cowboys. For Cowboys.

By Cowboys. For Cowboys.

We honor the life and legacy of Trenten Montero by standing beside rodeo athletes and their families when tragedy strikes.

Our Mission

To honor the life and legacy of Trenten Montero by standing beside rodeo athletes and their families when tragedy strikes. The Trenten Montero Foundation exists to support those facing extreme, life‑altering, or career‑ending injuries inside the arena and to keep Trenten’s spirit and story alive for generations to come.

Our Vision

A rodeo community where no cowboy or cowgirl faces devastation alone.

Through connection, storytelling, and fundraising, the Foundation ensures that when the unthinkable happens in the arena, help and hope are already there—carrying forward Trenten’s legacy of tenacious heart, kindness, and generosity.

The Foundation also seeks to create lasting change in the sport by advocating for greater protection and welfare for professional contestants, ensuring the people who make rodeo possible are supported beyond their riding years.

      “Everyone dies twice — once when their soul leaves this earth, and again when people stop saying their name. I never want Trenten to die that second time.”

      — Maria Montero

      Trenten Montero was more than a cowboy — he was a light in and out of the arena…

      What We Do?

      • Preserve Trenten’s Legacy — Scholarships, memorial events, storytelling.

      • Support Rodeo Families — Aid for catastrophic, career‑ending, or life‑altering injuries inside the arena.

      • Fundraise for Impact — Card sales, sponsors, campaigns for relief where it’s needed most.

      NFR® 2025 – Limited Edition Trading Cards

      Own a piece of rodeo history with the official 2025 National Finals Rodeo collectible set. This exclusive, limited-run release features elite athletes, premium card stock, and stunning action photography—crafted for true fans and serious collectors alike.

      Price: $150

      Ride with us

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